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RIM execs dish details on BlackBerry 10, BES 10 and the enterprise

Al Sacco | Oct. 2, 2012
Despite shrinking U.S. mobile market share and an ongoing loss of consumer confidence in the company, BlackBerry-maker Research In Motion (RIM) is still putting the enterprise first.

"We launched the BlackBerry Jam series as a way of getting out to the broad development community," Ostrowski says. "With the BlackBerry Jam Enterprise series that I've come up with, I wanted to focus on the enterprise developer. Enterprise developers have specific needs and they have specific requirements. "

BlackBerry Jam for enterprises will be "specific to things like workflow, field service applications, things that are really for the back office employee," says Ostrowski.

One popular enterprise session Ostrowski organized at BlackBerry Jam Americas was how to port over existing BlackBerry Java apps to BlackBerry 10.

"That is going to be a big theme of our enterprise series," he says. "When I talk about the needs of an enterprise developer, they still have to worry about supporting older devices, so when you look at BlackBerry 6 or BlackBerry 7, enterprises don't just throw devices away when new ones come in. They'll have an attrition plan over 18 months or so."

RIM didn't announce details on BlackBerry Jam for Enterprise dates, but it instructed interested developers to check for updates on the Inside BlackBerry for Business blog.


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