The April launch of the Roku Streaming Stick comes in the midst of a busy time for the streaming service. Klarke tells me that there are cumulatively 8 million Roku players out in the wild streaming 1.7 billion hours of programming in 2013; by Roku's math, that translates to 13 hours per week per player. And Roku expects that number to grow. Later this year, it's rolling out the Roku TV, where its streaming service will be built into smart TVs built by Hisense and TCL.
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