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Roku slims down the set-top box with its new Streaming Stick

Philip Michaels | March 5, 2014
Roku is expanding its lineup of media streaming boxes by shrinking things down. On Tuesday, the company announced a new Roku Streaming Stick, which offers the same streaming features and access to the service's 1,200 channels that other Roku boxes enjoy but in a dramatically smaller device.

The April launch of the Roku Streaming Stick comes in the midst of a busy time for the streaming service. Klarke tells me that there are cumulatively 8 million Roku players out in the wild streaming 1.7 billion hours of programming in 2013; by Roku's math, that translates to 13 hours per week per player. And Roku expects that number to grow. Later this year, it's rolling out the Roku TV, where its streaming service will be built into smart TVs built by Hisense and TCL.


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