When Nokia decided on Windows Phone, getting the cost down was a key part of its strategy. The Lumia 610 arrived in April 2012 with a $260 price tag without taxes and subsidies, followed by the 510 for about $200 in October the same year, and then the best-selling 520 for $185 in February last year. But after that, Nokia's quest to push down the cost of its Lumia devices stalled.
Close cooperation between chip makers such as Qualcomm and Mediatek and phone manufacturers laid the groundwork for Android's low-end success. If Microsoft wants to make Windows Phone relevant on inexpensive smartphones, the company needs broader support from the chip makers, including reference design programs that include everything manufacturers need to quickly and cheaply put out affordable products.
Samsung is one company that any chip maker would love to work with. While Samsung's smartphone share was up in 2013, it slightly fell by 1.6 percentage points in the fourth quarter of 2013, according to Gartner. This was mainly due to a saturated high-end smartphone market in developed regions, and it remains critical for Samsung to improve its portfolio at the high end, Gartner said.
The Galaxy S phones have made Samsung successful in that segment and the company has hinted that version 5 will be launched Monday evening local time.
Reports say the Galaxy S5 will have a 5.25-inch screen with a 2560 by 1440 pixel resolution and a 16-megapixel or 20-megapixel camera with optical imaging stabilization. Potential processors include a new in-house Exynos chip or Qualcomm's recently announced Snapdragon 805 processor, which has four cores running at up to 2.5GHz and is expected to be available in commercial devices in the first half of the year.
Samsung can put 4GB of RAM on the S5, thanks to a new chip developed in-house. But 3GB is starting to look like the new standard configuration for high-end smartphones with products like the Galaxy Note 3 and LG Electronics' G Pro 2 having that amount.
Design is another important part of Samsung's next flagship smartphone. The Galaxy S4's plastic shell wasn't well liked by reviewers because it made the device feel less premium than competing products such as the HTC One and Apple's iPhones. The faux leather used on the Galaxy Note 3 is a step in the right direction, but only aluminium can put it on par with the competition.
Samsung and Nokia aren't the only phone makers that will show new devices next week. On Tuesday, ZTE said it will launch the Grand Memo II LTE, which has a 6-inch screen and the Firefox OS-based ZTE Open C. Huawei Technologies has posted a video saying the company will introduce two tablets and a smartphone.
LG has already announced four new phones, which it will show at Mobile World Congress, including the G Pro II, which has a 5.9-inch screen and Full HD resolution. Sony and BlackBerry will also reportedly announce new products.
Sign up for Computerworld eNewsletters.