Less than a month after launch, Samsung's Galaxy S4 has already staked out its turf as the undisputed champion of Android phones--at least as far as sales are concerned.
Samsung Electronics co-CEO Shin Jong-kyun said that the company expects to sell 10 million Galaxy S4 smartphones by next week, Korea Times reports. Eventually, Samsung hopes to hit the 100 million mark with its latest flagship phone.
By comparison, Samsung's Galaxy S3 took 50 days to reach the 10 million mark; the S4 will get there nearly twice as fast. The Galaxy S2 took about 5 months to reach 10 million sales in 2011.
No other Android phone maker has come close to Samsung's success. According to Gartner, Samsung accounted for 30.8 percent of worldwide smartphone sales last quarter, followed by 18.2 percent for Apple and 4.8 percent for LG. In the Korea Times report, research firm Strategy Analytics claimed that Samsung grabbed 95 percent of Android phone profits in the first three months of 2013.
Samsung now faces some potentially tough competition from the HTC One, a sleek aluminum handset that many reviewers—including TechHive's Armando Rodriguez—believe to be better than the S4. However, HTC lacks the supply chain management skills and marketing budget that have turned Samsung into a major brand. And while the S4 is available through all four major wireless carriers in the United States, the HTC One can only be had through three—Verizon hasn't announced plans to sell HTC's phone. So Samsung's dominance among Android phone makers is unlikely to come under threat.
Samsung may get another sales boost—albeit a small one—when a version of the Galaxy S4 running stock Android goes on sale though Google Play next month. Google announced the Nexus-like handset this week at its I/O developers conference. At $649, it's unlikely to be a big seller, but it may draw in some Android diehards who love Samsung's hardware but could do without all the bloatware.
Sign up for Computerworld eNewsletters.