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Samsung Galaxy S5 expected to boost Channel B2B sales in Australia

Nermin Bajric | March 28, 2014
Samsung Electronics expects its brand new Galaxy S5 smartphone to expand its channel partners' market reach as a result of the introduction of several key features.

The January 2014 launch of the second generation of Samsung's enterprise mobility security software, Knox, Gledhill believes is a means of addressing the risk component of the customer discussion.

In February, he ARN that there has been interest in Knox, although its uptake has been slow while it gains customers' confidence. Knox's growth has since accelerated.

"The thing with Knox is that enterprises like proof of concepts to see if it integrates into the back end and so on," Gledhill said.

"To get the uptake it requires overcoming a lot of hurdles in terms of integration and testing."

"We have been doing that for a number of months, so uptake of Knox will accelerate."

One hundred per cent of Samsung's enterprise sales go through the channel. The vendor launched its formalised Samsung Team of Empowered Partners (STEP) channel program in July last year, which introduced a structured means of interaction between the company and its partners.

The three-tier (platinum, gold and silver) was designed to reward partners' investments by enabling more effective integration between Samsung technology within resellers' own product and solutions portfolios.

Samsung will continue to stock and supply its Galaxy S4, Galaxy S3, Galaxy Note II and Galaxy Note III. The availability of these is being discussed with Samsung's carrier partners, and is both country-specific and market demand-driven.


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