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Samsung launches SMART TVs in Malaysia

AvantiKumar | May 8, 2012
Samsung: SMART TV will help to redefine home entertainment.

SMART TV Launch 2012

PHOT0 - (from left) Kwon Jae Hoon, managing director, Samsung Malaysia Electronics; and Jimmy Tan, marketing director, Samsung Malaysia Electronics.

Korean electronic devices giant Samsung has launched its 2012 range, which includes SMART TVs and devices, that feature the removal of barriers that exist between devices and content, said the company.

Speaking in late April 2012, Samsung Malaysia Electronics managing director Kwon Jae Hoon said its home entertainment product portfolio offered consumers three 'life-enriching, highly interactive solutions in the form of SMART Interaction, SMART Content and SMART Evolution.'

"The lifestyles and demands of the new age consumer today are rapidly changing and the technological landscape is fast advancing," said Kwon. "Consumers are looking for innovative products that enrich and accommodate their lifestyles, be it for entertainment, personal or corporate needs, and this creates exciting growth opportunities for new markets."

"Samsung envisions the TV as the central screen of the home, bringing family members together in this individualised era," he said. "Unlike other devices, the TV has the largest screen and the power to deliver families truly unique and touching experiences. With Samsung SMART TV, television will be the centre of the family, sharing people's memories and events. As a family member, TV will understand you and your family. This is the future of SMART TV."

Samsung's flagship products include LED ES8000, ES7500, ES6800 and Plasma E8000 series TVs, which received CES 2012 Innovations Design and Engineering Awards.

Redefining home entertainment

Kwon said that Samsung's SMART TV technology was set to forever redefine home entertainment. "SMART Interaction is an intuitive platform offering Motion Control, Voice Control, and Face Recognition commands for the TV, eliminating the need for a remote control."

"With SMART Content, families will enjoy enhanced content and connection abilities from device to device and Web storage to device that is easy and convenient," he said. "SMART Content turns the TV into a lifeline, in and outside the home through new and enriching experiences. The SMART Evolution feature allows consumers to easily enjoy the benefits of the latest TV technology year after year without purchasing a brand new unit. Consumers will enjoy new experiences from year 2013, as the future TV kit allows their TV to be re-born each year with the newest technology."


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