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Samsung Malaysia's Galaxy A series jumps on selfie bandwagon

AvantiKumar | Jan. 13, 2015
Social drives the new Samsung Galaxy A5 and A3 smartphones, said Samsung’s Lee Jui Siang during the launch in Malaysia.

Samsung GALAXY A5 and A3 Launch 

Photo - Lee Jui Siang, Vice President, Mobile, IT and Digital Imaging, Samsung Malaysia Electronics, activates the wide selfie feature of the newly-launched Samsung GALAXY A5 and GALAXY A3 so no one gets left out of the photo.


Electronics giant Samsung used the social networking theme to present the technology used in its new Galaxy A5 and A3 smartphones during the launch in Malaysia.

"As more young people are getting smartphones, social networks apps are booming, feeding in turn the selfie craze that has swept over the world in the past years," said Lee Jui Siang, vice president, Mobile, IT and Digital Imaging, Samsung Malaysia Electronics.

"The Galaxy A5 and Galaxy A3 jump on the selfie bandwagon and further redefine it with their signature wide selfie feature, which complement the needs of a highly digitally connected and style conscious youth audience," said Lee.

He said the launch was also in conjunction with the introduction of the 'Bestnya Bersama' [Best Together] campaign, intended to help bring Malaysian youth together and to illustrate "the wide selfie feature and music platform" of the new smartphones.

The A5 and A3, which feature a full metal unibody design, were shown by talents such as Issue Islam and Venice Min as well as home grown talents - Nawaz Latin, Shawn Lee, Key Qing, Paper plane Pursuit, Lilyana Fiji and An Honest Mistake.

The A series borrows from Samsung's flagship devices with features such as a Super AMOLED display and Adaptive Display technology to deliver clearer images with deep contrast and better viewing angles even under bright sunlight, said Samsung's Lee.

He said the two models, which are available now, will be joined by Galaxy A7 in February 2015. For more details, please visit Samsung Mobile Malaysia's Facebook page.


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