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SATO opens Philippine office

Ike Suarez | April 10, 2014
Vendor seeks to consolidate and expand market foothold in the country

SATO Asia Pacific Pte. Ltd. now has a representative office in the Philippines, a country whose economy the International Monetary Fund (IMF) expects to be among the top performers in the ASEAN this 2014 and 2015.

A press statement by its head office in Singapore said  its Philippine representative office began operations this April and is located in Makati City, main business hub of this country's National Capital Region, Metro Manila.


SATO is a Tokyo-based vendor of barcode and RFID solutions while the Singapore office of SATO Asia Pacific Pte. Ltd. supports the vendor firm's operations in Korea, Hong Kong, Taiwan, the Middle East, Singapore and the Philippines.

The Philippine representative office's opening forms part of the thrust by the barcode and RFID solutions vendor to expand its global network of offices across 20 countries.

The opening also comes at a time when the Philippines is now shedding off its reputation as the "Sick Man of Asia" with regard to its economy.

In its place is the growing reputation of the Philippines as among the world's hottest emerging markets.

According to the IMF, the Philippine economy is expected to grow by 6.5 % in 2014 and 2015.

In relation to this, the press statement quoted SATO Asia Pacific Pte Ltd managing director Lim Yee as saying that their vendor firm recognizes the Philippines as among Asia's fastest growing economies.

Thus their  opening an office in this country is to further consolidate and expand its foothold in this market, which it started to penetrate in 2004.

The vendor's range of  barcode and RFID solutions extend from hardware (thermal printer, scanner, had labelers), software, consumables to maintenance services.

These solutions are suited for various industries such as manufacturing, transport, logistics, healthcare, and retail.



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