Science Centre Singapore (SCS) has collaborated with the Infocomm Development Authority of Singapore (IDA) to soon establish an interactive smart learning space at the centre to offer dynamic content with customised learning experiences for visitors, based on their profiles.
Specifically, SCS's "Tuning in: Brain and Body" exhibition will offer content relevant to visitors from various age groups. From end October 2015, visitors will be able to use the "Brain Explora" mobile app to enjoy dynamic content within the exhibition.
Based on the user's profile, the app differentiates between adults and children to offer age group-specific content - adults will be presented with deeper information while children can enjoy bite-sized learning coupled with games and quizzes. Through the app, the new smart learning space will also offer more engaging experiences using rich digital content in various formats, such as videos and interactive games, as visitors explore the exhibition.
In line with the Infocomm Media 2025, the smart learning space leverages data and analytics to aid SCS in its planning to improve visitor engagement and learning. Through user-generated data, the solution also offers analytics that provide insight into visitor behaviour and preferences, thus guiding SCS in the design of future content, exhibitions and other smart learning spaces.
"The interactive smart learning spaces leverage children's familiarity with technology to introduce scientific concepts through non-traditional learning formats. We hope that the refreshing content on "Brain Explora" will strengthen knowledge and skills acquired during classroom science lessons," said Associate Professor Lim Tit Meng, Chief Executive of SCS.
"This dynamic, differentiated and customisable user experience is a good example of how place and exhibition owners can exploit technology to offer better visit and learning experience for their guests. Such innovative use of technology can be applied across many places of interest and, by improving the quality of experience, invigorate a wide range of consumer-related industries," added Khoong Hock Yun, Assistant Chief Executive, Development Group, IDA.
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