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Sharing the misery: 2014 was a rough year for Uber, Airbnb, and on-demand apps

Caitlin McGarry | Dec. 16, 2014
Legal battles, labor scuffles, and dirty business tactics were on the rise this year as start-ups moved from sharing resources to on-demand everything.

uber driver

It was a weird, wild year for Uber, Lyft, and Airbnb, the companies that defined the so-called sharing economy and then quickly grew beyond it.

Sharing resources, also known as renting out stuff you're not using, grew out of need. People struggling to cover rent from month to month can list their couches or spare rooms on Airbnb. You can offer rides on Uber or Lyft to make your car payments.

But the feel-good talk about sharing faded this year as startups began raising money--piles of money--and expanding into new cities as fast as possible. Apps that were focused on sharing are now emphasizing on-demand everything, and the biggest offenders of 2014 took a decidedly weird detour into dirty business tactics (Uber) and downright scary situations (oh, Uber again).

Can "sharing" startups get back on track and conquer their bad PR, or will they implode in the quest for world domina--er, disruption? We'll find out in 2015.

God view
Uber kicked the year off with a surge-pricing PR crisis and is ending it on a similarly dismal note. The car-hailing company landed in hot water last month after reports that it trots out its so-called "god view" of all its cars on the road in cities around the world as a party trick. The company has access to information about high-profile people who use the service, and one executive reportedly threatened to use that information against a tech journalist who called for an Uber boycott. Other journalists said lower-level Uber employees also had access to passenger information whenever they wanted. Sen. Al Franken wanted to know what the deal was. Uber CEO Travis Kalanick promised to clean up the company's act going into the new year, which could be good news for people who just can't seem to quit the service--even though there are plenty of other options.

David vs. Goliath
Uber didn't just enrage journalists and passengers who care about privacy. The company also undercut rival car-hailing service Lyft with an organized campaign codenamed Operation SLOG (Supplying Long-term Operations Growth). The two companies rely on independent contractors to give rides on their platforms, and so Uber employees would hail rides with Lyft in an effort to persuade drivers to work for Uber instead. Uber employees were armed with burner phones to carry out their mission, which isn't illegal, but made the company look extremely shady. Uber also tried to gut Lyft financially by fouling up the startup's fundraising efforts. But Lyft seems to be doing just fine, and might even benefit from Uber's continual PR crises.

NYC takes on Airbnb
Airbnb spent the year rebranding itself as a hospitality company, but New York Attorney General Eric Schneiderman wasn't having it. He took the company to task for violating state laws against short-term rentals and issued subpoenas for information on Airbnb hosts who appeared to be running illegal hotels on the platform. Schneiderman won the battle, and found that about 72 percent of Airbnb listings in New York City are violating city law. Mayor Bill de Blasio in October started filing lawsuits against Airbnb hosts operating illegal hotels on the platform. Airbnb has found support in many cities around the globe, but in New York City, the war rages on.

 

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