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Singapore-backed online fashion retailer secures major funding

Zafar Anjum | Feb. 19, 2013
Inverted Edge secures over US$1.6 million in funding to launch a global online fashion retailer

Inverted Edge, a global online fashion retailer, has raised over S$2 million (US$1.6 million) through initial investments by venture capital funds and private investors, the company announced today.

Inverted Edge's operational headquarters and logistics hub is based in Singapore.

In a statement, the company said its founding backers include the Singapore National Research Foundation (NRF), Incuvest, an NRF-supported Technology Incubation Scheme incubator, Accel-X and four other undisclosed private investors.

The company said it will use the initial investment to develop a world-class online fashion shopping experience featuring a curated Ready-to-Wear collection from the best of Asia Pacific's independent designers.

"There are tremendous cost and resource constraints for designers in Asia Pacific who want to sell internationally," Debra Langley, CEO and founder of Inverted Edge. "Building an online storefront, marketing across borders and managing fulfilment and customers requires an enormous investment in time, money and people."

"Inverted Edge provides all the resources to champion new and independent fashion designers who wish to sell to consumers anywhere in the world. We work with designers who have ambitions to become global brand names and guide them through what they need to sell internationally."

Inverted Edge works as a one-stop fashion retail advocate, the company said. It will free designers from all the complexities of selling online.

When launched, Inverted Edge will offer a unique collection of curated fashion from Asia Pacific's most talented independent designers, the company said in its statement.


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