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Singapore's Land Transport Authority wins global award for traffic app

T.C. Seow | Jan. 23, 2013
Its smartphone application, MyTransport.SG, has become the first in Asia Pacific to bag an award at the international Summit Emerging Media Award (EMA) 2012 for visionary achievements.

MyTransport.SG screenshot
Image: Screenshot of MyTransport.SG app.

The Singapore Land Transport Authority's mobile channel—MyTransport.SG, a smartphone application—has become the first in Asia Pacific to bag an award at the international Summit Emerging Media Award (EMA) 2012 for visionary achievements.

The Visionary Award is the highest accolade extended by Summit EMA. Won under the Navigation Application category, MyTransport.SG stood out for its uniqueness, visual design and creativity interaction design and functionality, and user experience, amongst other criteria.

MyTransport.SG contains location-based, content-rich services offering a wide range of information for all modes of land transportation—including bus arrival times, parking guide, train schedules and traffic conditions. The aim of the app is to assist commuters, motorists and cyclists in Singapore to plan their journey with information on the nearest bus-stops and taxi stands, nearest cycling paths, parking lot location and availability, traffic cameras, real-time road conditions, or even the latest events and promotions. Such relevant information is laid out for users within a built-in map.

According to the LTA, this only winning entry from Singapore recorded a peak of 3 million page-views a month. Rosina Howe-Teo, Group Director, Innovation & InfoComm Technology Group, LTA, said: "MyTransport.SG's suite of mobile applications is the effort of both LTA and third-party developers coming together to co-create innovative applications leveraging on LTA's open data. The move to open up LTA's data is a collaboration between LTA, industry and community to create an ecosystem which encourages the development of innovative transport application for the benefits of the people."

First launched in 2011 with LTA's delivery partner NCS Pte Ltd, the app is updated quarterly with new features incorporating feedback from public. The next release of the app will allow users to access real-time traffic speed information on expressways and arterial roads.

One interesting feature of the the app's "Snap-&-Send" feature that relies on crowd-sourcing to alert LTA of road defects and initiate repair works. It will have new categories such as Street Pothole and Signage/ Railing to help better categorise information sent in by users.

Apart from its latest win, the MyTransport.SG also became the first from a Singapore public agency to win at the W3 Awards last year, which is an international award that honours creative excellence in websites, mobile applications, web videos and other marketing programmes.

Locally, MyTransport.SG has been shortlisted for the final round of the eGov Excellence Awards (GEA) 2013, which recognises government agencies that innovate and deliver excellent services electronically to citizens and businesses.



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