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Social discovery app Vurb keeps your favorite apps in one place

Leah Yamshon | March 2, 2015
It's Friday night--time for you and your buddies to hammer out your plans for the evening. You know the drill: you start with a group text, then you launch Yelp to find a restaurant or bar nearby. Oh, there will be eight of you? Better make a reservation; switch to Open Table. Joe suggests you catch a movie first, so now you launch Fandango. And the app-switching cycle continues until your plan is finalized.

For another approach, an entire plan could be stored as a deck, with different cards for each part of the outing. For example, a deck for a San Francisco day trip could have cards for Andytown Coffee Roasters, Lands End Trail, Baker Beach, El Farolito, the Exploratorium, a playlist of songs to fit the day (pulled from iTunes, Rdio, Spotify, or YouTube), and more--whatever activities you'd like.

Vurb also has some additional discovery tools--you can follow other users, or explore Featured Decks created by other Vurb power users, which Lo hopes will change daily. A word of caution, though: Featured Decks seems ripe with potential to show off branded or sponsored content. Currently, Rotten Tomatoes has a curated list of Oscar-winning movies as a Featured Deck, which I think makes sense and find it a fun, useful list. However, as Vurb expands, it seems possible that more intrusive branded content could show up here.

While the app really shines when used with other people, you can make decks and share them with friends even if they aren't on Vurb, which is awesome--I'm willing to bet that some people might be hesitant to install yet another discovery app, even though Vurb really is more than that.

Vurb is a free app for the iPhone, available now in the App Store.


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