Greenwood pointed to Croydon Council and East Riding of Yorkshire Council as examples of best practice in local government, saying they had both managed to improve digital customer experience and move more people towards handling their own queries online.
He emphasised the importance of councils needing to get a grip on their data, saying it had been crucial to East Riding's success.
"You can't be successful unless you've got a real handle on the data. Unless you've got the figures to see what you did this year versus last year, you're lost."
Sign up for Computerworld eNewsletters.