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Sony stages human billboard stunt at Wimbledon to push its 4K HDTVs

Ian Paul | June 26, 2013
Sony's oddball marketing campaign coincides with the UK launch of its 55X9 Bravia and 65X9 Bravia Ultra HD televisions.

Glass at Wimbledon
Keothavong wasn't the only women's player geeking out at Wimbledon this year.

American Bethanie Mattek-Sands, ranked number 58 in the world, is in the Google Glass Explorer program for early adopters.

The competitor had hoped to wear Glass during her matches at the All England Lawn Tennis and Croquet Club, and did show up for practice in London wearing the high-tech specs.

But Mattek-Sands was Glassless when she took to the court Tuesday for her first singles match. It's not clear if Wimbledon's overseers at the All England Club refused to allow her to wear Glass, but that seems to be the most likely reason.

Wimbledon is well known for enforcing a strict dress code for players, and complications with broadcast rights or sponsorship deals may have also stymied Glass' pro tennis debut.

Unfortunately, Mattek-Sands won't have a second chance to try out Glass at Wimbledon this year. The American lost her first singles match to Angelique Kerber in straight sets and isn't scheduled for doubles competition. Well, there's always Flushing Meadows in August.

 

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