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Sorry, PC vendors: The free Windows 10 upgrade means users won't be buying new PCs

Mark Hachman | June 2, 2015
Windows 10 will run on older PCs, which is why IDC predicts no boost in sales. But those who sit tight will miss out on some cool new features.

Hardware makers are bracing for the storm. Intel, for example, has already said it expects the total PC market to decline in "mid-single digits" throughout 2015--about the 6 percent that IDC predicts. Company executives have said its hardware partners have sold through some of their accumulated inventory in anticipation of a summer launch of Windows 10, further slowing the PC market.

The problem, however, is that the anticipated Windows 10 hardware won't pick up the slack. During the company's April earnings call, Intel chief financial officer Stacy Smith said inventories will "simply recover back to a normal level."

Microsoft probably didn't intend this, but its free Windows 10 upgrade is providing consumer savings far beyond the software itself. The lack of demand will inevitably cause hardware prices to fall further, providing greater savings whenever users decided to upgrade. No one wants hardware makers to go out of business, but you can't argue with a few more dollars in your pocket, right?


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