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Sprint quietly kills One Up, introduces the not-a-misprint "Framily Plan"

Evan Dashevsky | Jan. 14, 2014
If you didn't hear about Sprint's recent announcements at CES, it's understandable: The press was busy covering AT&T's secret plan to destroy net neutrality and gloriously potty-mouthed T-Mobile CEO John Legere's promise to pay off early termination fees. But in an ever-so-quiet move, Big Green decided to kill its barely three-month-old One Up trade-in plan and introduce a Friends and Family plan that the company has the gall to actually name "Sprint Framily Plan."

Bottom line
The Framily Plan is not a bad deal for the loose conflagration of individuals in your life. However, the fact that Sprint had such a difficult time getting that message out there may speak to far larger obstacles that the company has to contend with.

And as for One Up's early demise, it was one of many missteps that has led to a dismal year for Sprint. The company got the worst marks in our annual carrier round-up and has been jettisoning customers. According to data from Kantar Worldpanel, between Q3 2012 and Q3 2013, Sprint fell to last place among U.S. carriers for smartphone sales.

This slide into fourth place owes just as much to a strong year for T-Mo as it did to a poor year for Sprint. However, if Big Yellow doesn't find a way to turn things around (or at least stop the bleeding), it may soon find itself occupying the also-ran spot, once reserved for the newly ascendent T-Mobile.

 

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