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Steve Jobs in his own words

Macworld staff | Oct. 10, 2011
One of the most inspirational characters of our time, it's difficult to know how to put Steve Jobs into words. So we've chosen to use the words of the man himself.

Millions upon millions of words have been written about Steve Jobs, and it is certain that millions and millions more will be written. However, Jobs was a fine orator and nobody has ever put it better than he himself did. Here are a selection of some memorable quotes from the great man.

From his Stanford commencement speech in 2005 - the full video of which is below - we've picked out these gems:

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle."

"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart."

On the subject of death and money, he also made the following comments in an interview with the Wall Street Journal in 1993: "Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me."

At the All Things D conference in 2010, Jobs talked about what motivated him after his cancer diagnosis in 2005.

"There's nothing that makes my day more than getting an email from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it's the coolest product they've ever brought home in their lives. That's what keeps me going. It's what kept me five years ago, it's what kept me going 10 years ago when the doors were almost closed. And it's what will keep me going five years from now whatever happens."

In 2004, he treated BusinessWeek to the benefit of his wisdom on the subject of innovation and Apple's approach to it.

"Innovation comes from saying no to a thousand things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important."

He elaborated on this theme when talking to Nike CEO Mark Parker in 2006 http://www.macworld.co.uk/apple-business/news/index.cfm?newsid=3280389 . After telling Parker that Nike made "some of the best products in the world", he added:

 

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