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Surface's high profit margin reveals Microsoft's ape-Apple strategy

Gregg Keizer | Nov. 7, 2012
Microsoft makes more than $300 on each Surface RT tablet it sells, showing that the company has adopted the business model of its rival, Apple, analysts said.

Singh again disagreed, reiterating his take that there was less room than the numbers indicated because of pressure on Microsoft from its OEM partners to give them ways to meet or even beat the Surface RT's price.

"I think this is a test of sorts," countered Rassweiler, echoing what others have said of Surface RT pricing. "They'll see how this works. Only time will tell."



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