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Tag Heuer's luxurious Carrera Android Wear watch will cost you a cool US$1,800

Derek Walter | Oct. 1, 2015
The Carrera will launch November 9, marking the Swiss company's first foray into the world of Android Wear.

tag heuer carrera
Credit: Tag Heuer

Tag Heuer will soon bring its watchmaking smarts, and pricey wristwear, to the world of Android Wear. We first got wind of the Carrera earlier this year, but without a firm price tag or release date.

The Carrera will launch November 9 at an event in New York City, company CEO Jean-Claude Biver told CNBC

In the interview, he said Apple’s ability to sell its watches at prices of $1,500 or more gave him hope about how the Carrera could do.

Another boost is that Android Wear watches now work with iPhone, though they have significantly less functionality than when paired with an Android device.

Why this matters: Most Android Wear watches are around $300 or so, though some fancier models of the Huawei Watch can push the boundaries to $800. So it will be telling to see if Tag Heuer can convince those who would want a luxury watch to go with one that runs Android Wear. The iPhone compatibility will certainly help, as most research indicates the majority of those with higher incomes opt for Apple’s device over an Android phone.


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