Farrugia has seen these hybrid design teams form more frequently over the past few years. "We've been coaching people in the design world to learn interaction and Web and digital skills, so they've been adding to their portfolio. Vice versa, people on the technical side are interacting more frequently with the front-end team to understand usability, personas and usage scenarios."
Beasley concurs that it frequently takes at least two to tango. "A really creative designer may help [the organization] make big leaps to a whole new level of quality. But the quantitative side is just as important. Designers would do well to get more comfortable with the technical side, to build up those skills and knowledge."
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