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Telekom Malaysia's UniFi marks first anniversary

AvantiKumar | March 30, 2011
‘High-speed broadband service a success with 60,000 customers already enjoying an integrated digital lifestyle.’


KUALA LUMPUR, 31 MARCH 2011 - UniFi - the high-speed broadband service from Malaysian communications provider Telekom Malaysia [TM] - has marked its first anniversary with 60,000 customers already signed up, it said.

TM group chief executive officer, Dato' Sri Zamzamzairani Mohd Isa said the High Speed Broadband (HSBB) service, UniFi, has proven to be a huge success since its soft launch on 24 March last year, beating TM's internal take-up estimates.  "To date, the number of UniFi customers nationwide has rapidly grown to 60,000, from 33,000 at the end of 2010, and within the first three months of 2011. UniFi is currently available at 61 exchange areas with close to 800,000 premises passed."

The areas include the 53 in the Inner Klang Valley as well Nusajaya in Iskandar Malaysia and industrial areas around the country including 3 in Penang and 1 in Kedah; 2 in Johor and 2 in Selangor.

Zamzamzairani said that on 24 March, 2010, UniFi was launched in four areas - Shah Alam, Subang Jaya, Taman Tun Dr. Ismail and Bangsar, and since then TM has been rolling out the service to meet the Public-Private Partnership agreement target of 1.3mil premises passed by the end of 2012.  "By June 2010, TM's HSBB service had been expanded to a further 23 exchange areas nationwide and by the end of 2010, UniFi had reached 48 exchanges nationwide; bringing the total number of premises passed to more than 750,000."

"Being the first and premier HSBB service provider in Malaysia has been an immensely challenging and rewarding experience for TM as a company," he said. "The HSBB roll-out has been one of the fastest in the world in terms of implementation and largest in terms of scope. We rolled out the infrastructure and service in a record time of 18 months. To date, we continue to offer the fastest sustained data packages in Malaysia with our UniFi VIP20 and BIZ20 packages. As for residential packages, TM is the first to offer triple play high speed broadband services in the country via our VIP 5, VIP 10 and VIP 20 packages, enabling us to bring an integrated digital lifestyle into Malaysian homes."

"Our initial internal estimation was that UniFi would take off slower as consumers would take time to get used to the service's value proposition of a faster, richer and more reliable online experience," said Zamzamzairani. "We have been pleasantly surprised by the Malaysian public's willingness to embrace it. We are now averaging a take up rate of 8 to 10 per cent of the premises passed as our HSBB service is being rolled out - beating our earlier 6 per cent estimate. Malaysians are sending us a loud and clear signal - that they want to spend their time online and are hungry for more bandwidth."


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