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The Apple Watch conundrum revisited

Michael deAgonia | Feb. 9, 2015
The soon-to-be-released device faces a modern audience for whom watches have become increasingly irrelevant.

Considering what the Apple Watch does while on your wrist -- and as developers get involved, there'll be even more compelling uses -- most buyers will find something to justify the purchase.

The Watch also supports Handoff, technology introduced in iOS 8 on iPhones and iPads, and Yosemite on the Mac last fall. This means you can start an action on the Watch -- like reading an email or message alert -- and then continue that action on the iPhone, iPad, or Mac, right where you left off on the Watch.

The wow factor is simply this: Apple made the Watch stylish, fun and useful, and it has created a device that's even more personal than your smartphone. Over the long term, whether it ends up in a drawer, abandoned, depends on how well all of this technology is implemented. Given Apple's success with both the iPhone and the iPad, I'd say the odds are good this is another device that will succeed.

Like other products from the company, the Apple Watch will evoke a visceral tech lust in a generation that had mostly given up on wearables. And it helps that the immediate audience involves Apple customers already within the OS X/iOS ecosystem of apps, products, media, and services.

No doubt there will be some tradeoffs with the first generation. But this a wearable that will continue to gain traction over time as features, battery life and technologies improve. On a larger scale, it's likely the Apple Watch will do to the watch market what the iPhone did to the smartphone industry.

With the Apple Watch, Apple's engineers have made watches interesting again for a generation that had largely given up on them. Apple CEO Tim Cook said at the rollout last September that Apple had set out to make the very best watch there is; it's safe to say that given what Apple has shown so far, a whole new generation now expects a watch to do more than just give you the time of day.


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