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The big money of Apple v. Samsung

Martyn Williams | April 22, 2014
Jurors in the Apple v. Samsung case have heard a lot of big numbers in the past few weeks.

"We have seen that it is common for a jury to try to find a middle ground between the proposed anchor numbers and to use the deliberation technique of splitting the difference," he said. "Because of this, each trial team may strategically make its anchor damages numbers more extreme, within reason, to encourage the jury to increase or decrease the final damages number when attempting to split the difference."

The last time the two companies faced off in front of a jury was in November last year, when a trial took place to recalculate a portion of damages from an earlier case. Apple had been demanding $380 million and Samsung had argued for $52 million. On their third day of deliberations, the jury decided on an award of $290 million.


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