The good, the bad and the ugly of Tumblr under Yahoo
More ads could destroy Tumblr's brand, but the site could also gain loads more users, experts say
But will Tumblr users begin to adopt Yahoo's services? "That I'm not so sure about," said McGee.
Yahoo confirmed Monday morning that it had acquired Tumblr for US$1.1 billion in cash, after a weekend full of rumors and speculation. The deal is expected to close in the second half of the year.
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