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Trax, Retail-Scan forge partnership to target India’s retail merchandisers

Ike Suarez | Dec. 15, 2014
Latter to offer former’s image recognition technology as part of its market intelligence services.

Trax Image Resolution (Trax) has forged a partnership with the Mumbai-based retail audit company, Retail-Scan with the aim of offering  an analytics/market intelligence solution to retail merchandisers of fast moving consumer goods (FMCG) in India.

This was according to a press statement by Trax, a Singapore-based software as a service (SaaS) company that provides image recognition technology solutions and market data services for manufacturing firms and channel service providers.

The press statement said the partnership calls for Retail-Scan to offer use of Trax's image recognition technology as part of its array of market intelligence services.


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