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Twitter appoints Amobee as its official marketing platform partner

Zafirah Salim | Oct. 17, 2014
Amobee, the mobile marketing firm owned by SingTel, has struck a deal with Twitter to “increase awareness, engagement and follower growth” for clients.

Digital marketing company Amobee, announced today that it has been named as Twitter Marketing Platform Partner.

Following this partnership is the launch of Amobee for Twitter, a new solution running on the Amobee Digital Marketing Platform, using the cross-channel demand-side platform (DSP). This enables brands and agencies to effectively identify the right audience in real-time based on trending interests, and target them with the most compelling ad messages, including Twitter video.

Forming part of Amobee's Social suite of data-driven solutions, this new platform will use a unique targeting engine that is powered by Amobee Brand Intelligence, analysing global content consumption patterns.

"Amobee's partnership with Twitter and our Ads API integration marks another important milestone in our company's evolution to offer the most advanced cross channel digital marketing technology platform for advertisers," said Amobee CEO, Mark Strecker. "Through the Ads API integration, Amobee clients will now have access to actionable analytics from Amobee Brand Intelligence to more effectively increase awareness, engagement and follower growth on Twitter," he added.


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