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Twitter, Comedy Central team for five-day #ComedyFest

Ian Paul | April 23, 2013
Hot on the heels of the launch of its new music discovery service, Twitter now plans to push its content chops even further by holding a five-day comedy "festival" in partnership with Viacom's Comedy Central, complete with the abundant use of hashtags.

Starting next Monday, however, the #ComedyFest hashtag may quickly grow from a series of jokes delivered by well-known comedians to a never-ending stream of self-styled comics looking to make a big splash of their own. Some users are already using the #ComedyFest hashtag to crack funnies.

It will be interesting to see what happens when #ComedyFest begins in earnest, given the event's hashtag-based organization. While hashtags make it easy to search for content on Twitter, the format can quickly be taken over by spammers, fans, and media outlets. Searching for #ComedyFest on Twitter right now, for example, shows you a stream of links to media reports about the upcoming laugh fest.

Twitter may be able to get around that problem by filtering official #ComedyFest tweets through its "top" search results filter. Then again, part of the beauty of social networking is to let events take on a life of their own, so grassroots #ComedyFest Tweets may just be part of the bigger plan.


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