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U Mobile offers BCARD rewards

AvantiKumar | Feb. 9, 2012
Malaysian telco U Mobile signs up with loyalty programme provider BLoyalty.

U Mobile signing with BLoyalty

PHOTO - Aletheia Yashoda P. (left), U Mobile's head of product & marketing & Gary Yeoh, director of BLoyalty at the partnership between U Mobile and BCARD.


Malaysian telco U Mobile's postpaid customers can take advantage of a rewards programme following a signing with local loyalty programme provider BLoyalty.

U Mobile head of product & marketing Aletheia Yashoda P. said new and existing U Mobile postpaid customers will be given automatic membership of the BCARD loyalty programme, which means they will collect points each time they pay their U Mobile bills.

"To start collecting points, all customers need to do is to fill in their particulars and drop them at their nearest U Mobile Store, Starbucks or Kenny Rogers outlet nationwide," said Aletheia. "Points will be accrued every time customers pay their bills. For every RM2 (US$0.67) paid, customers are entitled to one point. Accumulated points can be used to redeem rewards and discounts at 48 merchants nationwide, including Starbucks, Kenny Rogers Roasters, Berjaya Hotels and many other BCARD merchants."

"We are constantly striving to provide our subscribers with fresh and innovative value-add experiences," she said. "In October 2011, we introduced the most affordable postpaid plan from as low as RM28 (US$9.32), targeted at first jobbers and we are now extending the value-add experience to our postpaid subscribers by introducing BCARD reward schemes."

"This partnership will bring us closer to our new and existing customers, and we look forward to continuously provide unique subscriber experiences while they enjoy our exceptional voice and data services from U Mobile," she said.

"In conjunction with our partnership with U Mobile, we are delighted to announce an early-bird promotion: five lucky U Mobile postpaid subscribers who submit their completed registration forms before 15 March 2012 will stand a chance to win a brand new Samsung GALAXY S II.," said BLoyalty director, Gary Yeoh.

"To reward our members, BCARD is also running the 'Swipe & Win' Contest until 29 February 2012," said Yeoh. "We are giving away a total of 1,000,000 BPoints and three grand prizes consisting of holiday packages for two to London plus £1,000 cash (RM4,763), holiday packages for two to Langkawi Island plus an iPhone 4S and holiday packages for two to Tioman Island plus an iPad 2."


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