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US$10k computer lab kickstarts Intel Malaysia's PC refresh campaign

AvantiKumar | May 26, 2014
Intel Malaysia's 2014 national PC Refresh Campaign has been marked by the presentation of a fully equipped computer lab worth RM30,000 to Malaysian school SK Paya Punga.

Intel PC Refresh campaign in Malaysia 

Photo -  (L-R) Wo Ai Mee (Partner/Channel Marketing Manager, Consumer Channels Group, Microsoft Malaysia), Angelyn Cheong (Senior Manager Marketing Acer), Prakash Mallya (Country Manager Sales and Marketing Intel Malaysia and Singapore), Sameer Tupaki (Marketing Manager Intel Malaysia), Calvin Lim, (Marketing Manager Dell) and James Low, (Market Development Manager HP).


This year's Intel Malaysia PC Refresh Campaign has been marked by the presentation of a fully equipped computer lab worth RM30,000 [US$9,340]  to Malaysian school Sekolah Kebangsaan [SK] Paya Bunga in the state of Terengganu.

During the presentation ceremony, Prakash Mallya, country manager sales and marketing, Intel Malaysia and Intel Singapore, said the computer lab was a gift for the school following the successful achievement of a social corporate social responsibility [CSR] plan conducted at last year's 'Generation Today' campaign where 15,000 roadshow visitors created the longest virtual human chain in the 'Longest Touch' rally.

Mallya said the school's improvements with the use of computing technologies was linked with the productivity increase by general users when using the latest technologies.

"Our experience with cases such as Sekolah Kebangsaan Paya Bunga helps demonstrate that a gain in productivity may be achieved if people were given the right set of tools," he said.

"There are currently more 2.7 million personal computing devices in Malaysia over 4 years old," said Mallya. "For owners of older PCs, this campaign may be an ideal time to refresh their PC."

"Since the very first desktop, computers are now available in all sorts of form factors and sizes for different needs," he said. "However, while computers have changed drastically throughout the years, one thing remains consistent: our processors. We have and will continue to work with our partners to help provide low-power, high performance devices at competitive prices. No matter which form factor, the apps you want to run, or how you use your machine - Intel processors will help get the job done."

 Campaign collaboration

"Our latest PC Refresh Campaign builds on the success of the previous years' campaigns including 2013's 'Generation Today' and we look forward to rolling out all the exciting events we have planned in support of this," said Intel Malaysia marketing manager, Sameer Tupaki.

"Thanks to our campaign collaborators, refreshing your personal device is easy and rewarding," Tupaki said. "In addition to updating your device to the latest processor and OS available in the market today, consultants from SNS Network will also be available at select retail locations to provide data back-up services to ensure a seamless move to your brand new device."

This year's PC Refresh Campaign follows up on the recently concluded 'Generation Today' campaign and will be supported by ecosystem partners including Acer, Asus, Dell, HP, Lenovo and Microsoft.

For more information about participating retail outlets, participating brands as well as campaign roadshow destinations and schedules, visit:


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