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Vietnam Airlines Banks on Unisys for Customer Loyalty

F.Y. Teng | Jan. 18, 2013
A new contract between the two companies will see to the upgrading and support of the airline's CLS through the next three years.

Global enterprise technology provider Unisys issued a statement Thursday (January 18, 2013) announcing that their customer Vietnam Airlines had been awarded a new contract for the upgrade of their customer loyalty solution. The airline had been using the Unisys Customer Loyalty Solution (CLS) since 1999, when it launched its Golden Lotus Plus frequent flyer programme-which now reportedly has more than 500,000 members-and this contract was meant to see through its upgrade from version 4.1 to version 4.3 and cover support for the next three years.

According to the statement, the Unisys CLS is integrated with Vietnam Airlines' reservations system, and enables the airline's key staff to quickly "identify frequent flyer members and offer specialised services based on customers' actual preferences, buying patterns and travel experiences."

Senior executives at Vietnam Airlines have expressed their common belief that the enhanced CLS will help them meet the demands of Golden Lotus Plus members and non-airline merchant partners better.

"With version 4.3 of the Unisys Customer Loyalty Solution, we can offer our frequent flyers new services and conveniences to enhance their travel experience, such as being able to redeem their miles online for award flights," said Trinh Ngoc Thanh, Senior Vice President at Vietnam Airlines. "[Also] using CLS 4.3 we aim to engage a new breed of programme partners, features and innovations that we believe will broaden the appeal of the Golden Lotus Plus programme to our growing membership base."

 

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