Dunigan said: "It's an example of using the data to really dive into what the problem is. The solution was simple, it's not rocket science.
Now Virgin Care texts patients reminders of their appointment, a worthwhile investment to avoid wasted time and allow standby patients to get in to see a GP.
"It's made a significant difference, because when you text a patient they are more likely to ring up and cancel if they can't make it, which means we can free up more appointments," Dunigan said.
Virgin Care was formerly Assura Medical, part of the Assura group, before it was bought by Virgin in 2010.
Moneycorp is also using Tableau to target customers for its loyalty card scheme.
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