Karen Eidsvik Moody, regional director of Subway Singapore, said the move will help meet the customers' demand of "a convenient payment option that is fast and simple to use."
With this service, customers only need to wave their Visa card at the Visa payWave acceptance points for purchases under S$100 (US$78.50).
Aside from convenience, the Visa payWave service also boasts itself as a secure way of making payments. The service not only carries the same multiple layers of security as other Visa chip card transactions, but also reduces the risk of fraud as the card never leaves the customers' hand.
Contactless payment is seeing a fast adoption rate in the city state. The number of Singaporeans using Visa payWave card has increased four-fold in July 2013 as compared to a year ago. Excluding Subway restaurants, there are currently more than 12,000 Visa payWave retail acceptance points in Singapore.
From now till 30 September 2013, customers paying via Visa payWave at all Subway restaurants across Singapore will enjoy S$1(US$0.80) off for purchases over S$8 (US$6.30).
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