"There is an evolution happening within the social enterprise and social technology space," says Igor Spivak, senior product manager for Socialcast at VMware. "Initially it was targeted toward communication, but now it's aimed at business processes and workflows."
"Let's be honest, the vast majority of our time at work is spent on projects-if we're not actually doing the work, then we are talking with team members, attending meetings or reporting on progress."
Joan BodensteinerSenior director of marketing for Socialcast at VMware.
Socialcast goal is to alter the way organizations manage and access information. In a traditional organization, Spivak says, information is routinely trapped in silos. This often leads employees to gather or recreate information that already exists within another business unit, for instance.
The idea behind Socialcast is to break down these silos by consolidating all activities associated with daily workflow into a single location accessible from any device. In other words, rather than turning to a slew of different tools-email, instant messaging clients, spreadsheets, intranets, project management tools and so on-employees can use a single integrated platform.
"Socialcast supports technical collaboration in two important ways," says John Woodworth, Tech Forum Chair-Elect and head of IT Lab Collaboration at 3M Company, which facilitates workflows for 2,000 technical employees with its Socialcast community, dubbed Spark.
"First, it helps us share and discuss content available on our 'knowledge at rest' resources-3M's wikis and massive stores of information. Second, it facilitates 'knowledge in motion'-those dynamic bits of data and information you find in the activity streams in Spark. By capturing and sharing knowledge in motion, Spark helps 3M technical employees find a more direct path to information and expertise that can help solve problems in real time," says John Woodworth.
"We were driven to connect the organization with itself, and realized enterprise social networking was the solution," says Dennis Agusi, global internal communications officer at Royal Philips Electronics. "I can truly say after more than two years that we have achieved an official internal communications channel."
"More than 44,000 Philips employees engage through Socialcast to work together, exchange ideas and knowledge, and respond to questions asked by colleagues," he adds.
Project Management Meets Social Networking
Socialcast 6, the latest version of the platform, adds new capabilities, including integrated project management, secure real-time messaging and enhanced community management.
The project management features come through an addition aptly named Socialcast Projects.
"Let's be honest, the vast majority of our time at work is spent on projects-if we're not actually doing the work, then we are talking with team members, attending meetings or reporting on progress," says Joan Bodensteiner, senior director of marketing for Socialcast at VMware.
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