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VMware names new head of End User Computing business for APJ

Zafirah Salim | April 29, 2014
Newly-appointed Sanjay Deshmukh will be responsible for VMWare’s end-user computing (EUC) business throughout markets in the Asia Pacific Japan region.

Virtualisation and cloud infrastructure solutions provider, VMware, announced today that Sanjay Deshmukh will join the company as Head of End User Computing Business, Asia Pacific Japan.

Deshmukh was formerly the Area Vice President, Indian Subcontinent, for Citrix Systems India for the past four years. Prior to his career at Citrix, he has also held senior leadership roles at SAP India and Business Objects Software India.

Joining VMware with 21 years of experience in the IT industry, he will now be responsible for VMware’s end-user computing (EUC) business throughout markets in the company’s Asia Pacific Japan (APJ) region.

According to the software vendor’s media statement, VMware’s EUC strategy was reinforced earlier this month when the company launched VMware Horizon 6. Touted as the “industry’s most comprehensive desktop solution”, it enables customers to transform their applications and desktops for the mobile cloud era, extending access to employees on any device anywhere – simply, securely, and cost-effectively.

Reporting to Sanjay Mirchandani, VMware’s Senior Vice President and General Manager for the APJ region, Deshmukh will start his new post on May 12 and will be based in Singapore.

“We are making this appointment at a very important stage of our development in end-user computing,” said Mirchandani. “Sanjay’s experience and expertise will help us build on the establishment of our EUC portfolio across Asia Pacific as the solution of choice for enterprises in the mobile cloud era.”


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