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WD Malaysia's new drives optimised for home and small business security surveillance

AvantiKumar | March 5, 2014
Western Digital shows the WD Purple range, which is available in capacities from 1 TB to 4 TB.

WD Purple Press Gathering_Pic 1 modified

Photo - Model shows the new WD Purple, a hard disk drive designed and optimised for surveillance security systems.


Western Digital (WD) Malaysia has launched WD Purple, a portfolio of 3.5-inch, high-capacity drives optimised for video surveillance units especially in new and existing home and small business security environments, said the storage solutions manufacturer.

According to WD storage technology group's senior vice president and general manager, Matt Rutledge, WD Purple hard drives excel security environments with up to eight hard drives and up to 32 high-definition (HD) video cameras and are available in capacities from 1 TB [Terabyte] up to 4 TB.

"By expanding our 'Power of Choice' product portfolio with WD Purple, we make it simple for our VARs, integrators and consumers to select the right drive engineered for their application and validated with our industry leading surveillance partners," said Rutledge. 

"WD optimised the WD Purple line of hard drives for surveillance applications to improve high-definition video playback, and operate in 24x7 workloads of surveillance environments," he said.


WD Purple Press Gathering_Pic 3 modified

Photo  - (From left) Wong Yen Lin, Senior Sales Manager of WD Malaysia; Margaret Koh (second right), Sales Director of WD Asia South and Mike Goh (right), Senior Staff Field Application Engineer, WD South Asia Region presenting the newly launched surveillance hard disk drive, WD Purple.

Network camera firm Hikvision's director of testing, Ying Yang, said, "Different from ordinary desktop hard drives designed for eight hours of daily operation, WD Purple drives have the built-in reliability to operate in Hikvision home and small business system installations so critical video footage is available when it is needed most."

"An additional benefit of WD Purple drives is they support up to eight drives and 32 HD cameras so there is the flexibility to expand for future system coverage," said Ying.

"The biggest trend impacting the video surveillance market in recent years has been the transition from analog cameras to network cameras," added IHS Technology's principal analyst for video surveillance, Jon Cropley.

"With enhanced resolution, wide dynamic range and day/night functionality in cameras increasing demand for storage solutions capable of accommodating large volumes of video will also increase," said Cropley.


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