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WeChat Malaysia signs with coffee chain Espressolab

AvantiKumar | March 10, 2014
WeChat's collaboration with the lifestyle coffee chain Espressolab is another step in its localisation plan, which includes a payment gateway in the near future, said WeChat Malaysia's Leong Y E.

L2R_Kelly and Y E - WeChat Malaysia modified

Photo - (From left) Kelly Leong, CEO of Espressolab Asia Pacific; and Leong Y E, Business Development Director of WeChat Malaysia.


WeChat Malaysia has formed a partnership with lifestyle coffee chain Espressolab as part of its localisation strategy, said the China-headquartered mobile messaging and social communication provider.

"WeChat Malaysia has been actively engaging brands in Malaysia to expand our reach and generate more exclusive content to our users," said WeChat Malaysia's business development director, Leong Y E. "We are proud to announce today's partnership with a big brand such as Espressolab to enhance our portfolio of brands for WeChat in Malaysia, in which a lot of effort are being put in by the local team."

"WeChat provides Espressolab a platform to engage fans in Malaysia with instant up-to-date announcements, offers and most importantly, personalised messages catered to different groups of people," said Leong. "With Espressolab joining the fray, we look forward to providing more features with Official Accounts such as in-app purchases for our partners."

"Social media and mobile platforms have become an important tool to engage fans in order to be ahead of the competition," said Espressolab chief executive officer, Kelly Leong. "With our growing number of outlets across the nation, this partnership with WeChat will further enhance our approach in reaching out to our consumers and we look forward to a positive growth and engagement with our fans on our Official Account page," said Ms. Kelly Leong, CEO of Espressolab. 

WeChat Malaysia's Leong said in addition to engaging local brands with WeChat Official Accounts, WeChat Malaysia will also be bringing in more features in stages such as a payment gateway to allow in-app purchases and other features which have received positive responses from other markets worldwide.

"With more than 90 percent penetration rate in the Malaysian smartphone market [across Android, BlackBerry, iOS, Symbian and Windows platforms], WeChat Malaysia has also established an office in Kuala Lumpur to centralise all local efforts in Malaysia," she said.


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