Asus is still very much a challenger in the smartphone market, and it needs something special to help it grab the interest of consumers. While it's doing that with hardware, fellow challenger Alcatel OneTouch is doing the same with software.
The company's new PIXI 3 family of smartphones is operating system-agnostic, and runs Android, Firefox OS or Windows Phone. The OS choice is made when buying the smartphone, as is the case with the HTC One M8, which comes with either Android or Windows Phone.
So what does all this mean for smartphone buyers? If I had bought a new high-end smartphone last year, I'd skip upgrading this year. But for people that have older products or are in the market for a cheaper smartphone, this year's crop of products will look enticing.
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