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What industries are using virtual reality?

By Hannah Williams | Nov. 22, 2017
Virtual reality holds enormous potential outside of entertainment, with VR poised to change the way we shop, experience, communicate and even conduct business.

Similar to vehicle engineers, virtual reality has the potential to change the way architects design buildings. Architects can experiment with all aspects of a building such as lighting, material and layout, while their customers can take virtual tours of their new home or building and understand every detail of how it will look and feel.

Contractors and builders will also have a better understanding of what is expected for the design process. Editing the design before and during building can save mass amounts of money and ease the complications of communication. 

Retail

VR allows retail stores to showcase everything from different furniture models to multiple shades of a blouse without having the product on-site. It also enables customers to test products before purchasing, which has the additional benefit of offering retailers insight into consumer behaviour.

Social shopping is a virtual reality method set to emerge within the next few years that will be carried out from the comfort of the consumer home. The shopping experience will be tailored to the consumer and even allow for clothes to be tried on once a body scan has been performed.

The extra information and interaction provided to consumers will lead to higher satisfaction and overall purchasing.

Aerospace

The aerospace industry is becoming more immersive as VR technology allows every stage of the building and maintaining process to be a collaborative effort. The interactive capabilities support communication and improve understanding between employees in varying departments.

Designers, engineers and manufacturers are able to create products at a much faster pace with the help of product behavior-testing and visualisation. A strong relationship between departments is possible due to the visualisation properties of VR, helping promote an understanding at all stages of build and design. Pilots, ground controllers, service workers and engineers can also maintain products more efficiently with this communication gap bridged.

Education

Education is a ripe field for virtual reality, allowing more immersive teaching environments to be delivered virtually.

One example of this is Google, which is looking to offer ‘Google Expeditions’ for both students and teachers to take ‘immersive virtual journeys.’ The app was made available to users in July 2017.

Finance

Virtual reality has also emerged in the world of finance.

For instance, US bank Wells Fargo became one of the first banks to begin testing VR when it opened a digital lab to test Facebook’s Oculus Rift headset in 2014. Its aim was to allow customers to ‘virtually’ enter branches.

Various VR banking apps have also been launched to offer new digital banking experiences over the years. In June 2017, BNP Paribas launched its VR app, which was deployed to enable retail banking users to gain access to their account activity and transactions in a VR environment.

Manufacturing

 

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