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What the iPhone, iPad and Mac market share tell us about Apple

Karen Haslam | April 23, 2013
Ignore the share price, other factors tell the bigger story

In another survey we asked: "Would you buy an Apple smart watch" and from the 898 Macworld readers who voted, about a third (33.2%) said: "When Apple makes one, I'll buy it".

As for why they wanted the people questioned by Changewave wanted the device, 18% said it was their loyalty to Apple and 14% said it was the 'cool factor'. Another 16% noted convenience as a factor, while 11% suggested that it was the ease of integration with other Apple products that was tempting.

Profit and loss

The best measure of Apple's success is its profitability. This is what needs to be examined following the company's financial results tomorrow night. There is reasonable concern amongst investors that consumers are purchasing the cheaper iPhone models rather than the more expensive iPhone 5, and similarly opting for the iPad mini rather than the iPad with Retina. If consumers are choosing these cheaper products Apple will be making less profit.

Apple will be highlighting its profit margins in its financial results tomorrow night. During its January financial announcement the company explained that it was changing the way it provides guidance, including gross margins and operating expenses. The company estimated that its gross margin for this quarter would be between 37.5 percent and 38.5 percent, which is lower than the previous quarter's 38.6 percent (and nowhere near the 44.7 percent in the first quarter of 2011).


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