We can be pretty certain that Apple will soon launch a new iPhone. Come 21 September it will be a year since Apple released the iPhone 5, the company has already previewed the next iPhone operating system (iOS 7) and Apple's estimations for the next quarter, that ends on 31 September are much higher than the predictions the company made for the quartet that ended in June. (Revenue between $34 billion and $37 billion compared to revenue between $33.5 billion and $35.5 billion for the just gone quarter).
About this time last year we were wondering what the next iPhone would be called. As we pointed out back in June 2012, iPhone 5 seemed the natural progression from iPhone 4S but this was actually the sixth iPhone so surely it should be called iPhone 6. Of course when it launched we knew it would be iPhone 5.
Now we're waiting for the iPhone (or iPhones) that will follow the iPhone 5. If you were to judge the new name by what people are searching for on the internet it would be the iPhone 6. Despite the fact that Apple tends towards the iPhone 4/4S/5 pattern it would seem that people expect numerical increases. Either that or they aren't interested in a partial update - which is what many consider an 'S' to indicate.
This is significant and it's the reason why we think that Apple shouldn't call the next iPhone the iPhone 5S. When the iPhone 4S launched in October 2011 people complained that it was only a minor update to the 4. The S appeared to stand for the rather embarrassing Siri (which is still in beta two years later). There's also the fact that putting an S at the end of a product name just makes it look plural, which is a nightmare for web analytics. Surely Apple realizes this?
We're sure that when Apple decided to ship the iPhone 4S they were thinking S could stand for Speed or even Steve Jobs, but all it says to consumers is "wait for the next phone".
Will Apple use a number for the new iPhone
Perhaps Apple will move on from numbers. There are a number of potential names doing the rounds, including some pretty odd name suggestions for the iPhone.
Perhaps the funniest was iPhone Math said to feature an 8-megapixel camera with lenses built by Chinese firm Largan Precision, which has reportedly been asked to supply Apple will more than eight million camera lenses for the next-generation iPhone and the 'iPhone math'.
Just to throw a spanner in the works (S for spanner?) There are rumours that Apple won't just launch one phone. A cheaper iPhone is also in the works, which the rumour mill suggests might be called iPhone C, or iPhone Lite.
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