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What would Malaysians do with the world's most powerful computer?

AvantiKumar | April 20, 2012
Fujitsu brings its global campaign to Malaysia.

Michele Lum, Marketing Director of Fujitsu Malaysia

PHOTO - Michele Lum, marketing director of Fujitsu Malaysia.

Japanese information technology solutions provider Fujitsu has brought its global campaign - 'What would you do with the world's most powerful computer?' - to Malaysia.

Speaking on 6 April 2012, Fujitsu Malaysia marketing director Michele Lum said the campaign, which started via social media channels, was to engage Malaysians and the global public on the potential impact of a supercomputer human society. "This campaign exemplifies Fujitsu putting its 'Shaping Tomorrow with You' brand promise into practice."

"Supercomputing is set to make a profound difference to the world we live in, as we face increasingly complex social and business challenges," said Lum. "The target applications of computer simulations are widening and are becoming more compelling for commercial purposes as well."
"High-performance computing will also be able to make real-time sense of the huge streams of data flowing through the business world to extract new insights into consumer behaviour and needs," she said.
"Fujitsu's ownership and access to this kind of supercomputing power can help translate a whole, new level of innovation to be available for the unique requirements of local markets and societies," said Lum. "By tapping on our global expertise and research, Fujitsu Malaysia can continue to provide technology solutions to local organisations and businesses for the long term."

"We joined forces with Japan's leading research institute RIKEN to develop the world's fastest supercomputer - the K computer," she said. "It will be used to find new sources of energy and tackle a whole range of climate change, sustainability, healthcare and industrial challenges. This same supercomputer achieved the No. 1 position in the TOP500 ranking of supercomputers in June 2011."
"Fujitsu is able to bring the power of supercomputers to the world and the possibilities are there for us to explore, in stepping towards our vision of a 'Human-centric Intelligent Society'," said Lum.

 'Redefine Impossible'

Lum said that the campaign in Malaysia is called the 'Redefine Impossible' contest  and that Fujitsu Malaysia is offering up to RM10,000 (US$3,257) of prizes as well as the latest Fujitsu products on the Fujitsu Malaysia Facebook page.

"The gist of contest is that the participant is required to answer the question 'How would you Redefine Impossible and reshape the future?' and submit the entry through the Facebook page. It will be interesting to know what the public thinks of supercomputers as a tool to help mankind to solve problems around the world," she said, adding that the contest, with a closing date of 30 April, was open to Malaysians or residents of Malaysia aged 18 years old and above.


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