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What's up for Apple in 2012?

Ryan Faas | Dec. 30, 2011
2011 was a big year for Apple.

2011 was a big year for Apple. The company continued to dominate the tablet market, with no rival coming close the iPad in sales. It also released Lion, an update to OS X that delivered hundreds of new features; pushed out a major update to iOS that finally cut the cord for backups and syncing; launched its new cloud service, iCloud (albeit not without some issues); and continued to rack up record sales of Macs.

And, of course, 2011 was the year that Steve Jobs stepped down as CEO because of declining health just weeks before his death on Oct. 5.

On several fronts, Apple seems likely to capitalize on its successes in the coming year. Fueling continued growth in 2012 will be several trends that began this year within the company, the consumer market and enterprise IT.


Bridges to the enterprise


Apple isn't the first company that comes to mind when you think about enterprise technology vendors. Indeed, Apple has never released an enterprise product road map like Cisco, HP, Dell and other vendors do. Despite its unique approach (or lack thereof) to the enterprise, Apple has historically created its own enterprise offerings, like its OS X Server platform and the Xserve rack-mount server.

Although these could be integrated with common enterprise infrastructures, Apple has focused more on producing end-to-end Apple solutions -- an approach that has worked well in Mac-centric niche markets and small businesses, but not in the larger corporate world.

Over the past couple of years, however, Apple seems to have learned that it doesn't have to be the only option for bringing its technologies into the workplace. The company has been quietly building bridges to the enterprise by establishing partnerships with third parties to advance the use of iOS devices and Macs in business environments.

Letting mobile device management (MDM) vendors lead when it comes to securing and managing iPhones, iPads and other mobile products is a great example of Apple putting the underlying technology in place and letting others devise scalable, multiplatform systems.

At the same time, Apple has scaled back some its own enterprise technology. The last orders for the Xserve rack-mounted server shipped in the spring, and OS X Server was recast as a small business system with the release of Lion Server as a simple add-on to Lion.

This is a trend that will continue through 2012. Apple will quietly boost its support for iOS and OS X in the enterprise by more deeply integrating its systems with existing enterprise standards and technologies. The number of client and system life-cycle management tools that now support Macs and iOS devices are evidence of this.


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