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Where Apple design is headed in 2014

Dave Wiskus | March 6, 2014
2013 was an interesting year for Apple. Jony Ive's move to the head of software design bore its first fruit with the launch of iOS 7, shaking up some established Apple design conventions and breaking a long-held pattern of focused iteration in a company not known for its wild mood swings. So what do Apple design developments from 2013 tell us about what to expect for iOS and the Mac this year?

Apple senior vice president of software engineering Craig Federighi recently told Macworld's Jason Snell, "You don't want to say the Mac became less good at being a Mac because someone tried to turn it into iOS. At the same time, you don't want to feel like iOS was designed by [one] company and Mac was designed by [a different] company, and they're different for reasons of lack of common vision."

2013 was the year Apple's hardware and software began to blur together. We've seen the first grand steps of a company with a common vision for design. What makes the last year so interesting isn't the degree to which things changed, but how quickly those changes took place. Apple's usual track of pushing ever forward with gradual changes — reinventing products slowly, with precision and consideration — gave way to a single leap that may not be fully understood or realized for some time. The Mac will keep on being the Mac and the iPhone will keep on being the iPhone. But I bet they'll look great together.


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