Several tech groups praised the White House privacy plans and the DAA's do-not-track commitment. The call for a privacy bill of rights comes at a "pivotal time when there is a tremendous concern among consumers about their personal information," Leslie Harris, president of the Center for Democracy and Technology, said in an email.
CDT called the do-not-track commitment from DAA an important step for consumers.
The American Civil Liberties Union applauded the Obama administration for making online privacy a priority, and the Software and Information Industry Association, a trade group, called the focus on voluntary privacy standards a "forward-looking, effective approach to improving privacy."
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