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Why is Instagram so popular?

Zohra Ashpari | April 9, 2012
If you're an active social-media user, you can't deny the phenomenon of Instagram--its trendy derivatives were a hit with PCWorld readers in 2011--and now the app, already popular among iOS gadget owners, is available for Android users as well.

PCWorld Assistant Editor Alex Wawro says that his Instagram photos of food, beverages, or graffiti capture things that are interesting to him, and that the photos are simply a medium of communication.

Wawro's take is close to what Kevin Systrom, CEO of Instagram, envisioned for the app, as "an instant telegram of sorts" and a "new means of communication."

Whatever your feelings about Instagram, the trend shows no sign of abating. The Android release of Instagram is ushering in a deluge of new users, and certainly the appearance of more photo "telegrams" on your Facebook and Twitter feeds.

Will photo updates become the medium of the future and supplant text updates? If you use Instagram, what do you like about it? If you dislike Instagram photos, why? Tell us in the comments!


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