It is just not possible to survive if your organisation relies on pre-packaged business logic and models provided by ERP and other relatively static applications. Every business is becoming a software business and it is imperative that software is used to sharpen a competitive edge.
Developing business strategies therefore requires an in-depth knowledge of the threats, challenges and possibilities presented by the tools available to deal with them.
To identify which of the many coming and available technologies will have a lasting impact requires both technology and business acumen. This is where the CDO steps in. Every executive board needs this expertise because digital strategy has to become corporate strategy.
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