There's more. The Windows 10 lock screen has an advertising opportunity, called Windows Spotlight, that's supposed to help Windows users find unused features in Windows. WinRT programming guru WalkingCat (@h0x0d) talks about the underlying technology in two brief tweets. The Win10 Start menu has an open slot on the left side that will "Occasionally show app and content suggestions in the Start menu." One wonders how occasionally and what suggestions. If updates are pushed onto unwilling machines, what's to prevent Microsoft from duplicating the blatant advertising (and Keystone Kops re-re-re-patching) we're seeing right now in "optional" update KB 3022345 and "important" update KB 3035583, which brought us Monday morning'sWindows 10 advertisements?
Fiction: Windows as a Service will ...
Let me stop you right there, bucko. "Windows as a Service" is a misnomer, one that Microsoft continues to use at its peril. "Software as a service" is a well-known euphemism for renting software (to a first approximation anyway); Office 365 is software as a service. "Windows as a Service" seems to be an excuse/explanation for a faster release cycle. I'm all for faster deployment of great new apps. But as long as Microsoft insists on using the phrase "Windows as a Service," customers are going to wonder when they'll have to pay the piper.
Fact: Patch Tuesday (er, Update Tuesday) is going away
Hey, it's already happened. For months, we've seen oceans of patches, of all stripes, rolling out at various odd dates.
Patch Tuesday was invented to help hapless admins keep up with the flurry of patches headed out of Redmond and onto corporate machines. Whether the new Windows Update for Business will help buffer the onslaught, and how, also remains to be seen.
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