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Windows 8's Windows Store hits the 100,000 app milestone as it gains momentum

Brad Chacos | July 3, 2013
Microsoft's Windows Store crosses a major milestone as it gains post-BUILD momentum.

Even better, those apps will have some fancy new digs to call home. The Windows 8.1 update includes a bevy of new apps, including a completely revamped Windows Store with a whole new look, personalized recommendations, a UI that minimizes needless scrolling, and—finally—short text descriptions below each app in the menu screens.

You'd think that hitting 100,000 apps would be the perfect time to pause, take a breath, and reflect on what you've done. For Microsoft, all the hard work is just starting to hint at a payoff now that this milestone has been reached.

This is no time to let up steam: Windows 8 and the modern UI lives or dies by the Windows Store. At 100,000 apps strong, Microsoft is just starting to build momentum, and it must be maintained. If Microsoft continues along the trajectory it's on, in time, the Windows Store could become a source of strength rather than a source of contention.

 

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