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Yahoo reportedly launching YouTube rival

Sharon Gaudin | April 1, 2014
A popular video site would help Marissa Mayer mend Yahoo's image.

"Yahoo failed at video before, but that doesn't mean it would fail again, said Moorhead. "Yahoo needs to bring something demonstrably different to the table than what YouTube has. If they don't, they will fail. YouTube already has all the cat videos, so that wouldn't be a differentiator. What would be different would be some very unique, first-run content."

If Yahoo could come up with a first-run, hit show like Netflix did with House of Cards, then they would have something that would draw users into the site... and away from YouTube, he said.


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